This is a crayon eyeliner from Revlon in the color blackberry, a grayish muted purple. I bought this and was extremely excited to try a plum eyeliner, however, I was disappointed. It's very difficult to apply, and doesn't transfer onto the eye well. I tried running it across my hand a few times to warm it up, but it was still difficult. I don't like doing negative reviews, but this product definitely wasn't worth it. The one good thing about this is it's staying power. I had to scrub really hard to get the swatch off. I'll have to continue my search for a plum eyeliner.